CASE STUDY
Retail & e-Commerce
Syngenta digitizes retail workflows and boosts adoption with real-time nudges
Syngenta digitizes retail workflows and boosts adoption with real-time nudges
Syngenta digitizes retail workflows and boosts adoption with real-time nudges
Automated confirmations, payment reminders, and delivery updates streamlined fulfillment.
Automated confirmations, payment reminders, and delivery updates streamlined fulfillment.
Automated confirmations, payment reminders, and delivery updates streamlined fulfillment.
The Problems
The challenge before Orient
Syngenta’s retail-marketplace app faced everyday roadblocks that slowed down adoption, delayed orders, and made results hard to track.
No clear way to group users — whether it was agri entrepreneurs in the field, their managers, or the admin teams coordinating.
No clear way to group users — whether it was agri entrepreneurs in the field, their managers, or the admin teams coordinating.
No clear way to group users — whether it was agri entrepreneurs in the field, their managers, or the admin teams coordinating.
Key actions like onboarding and business plan submissions weren’t tracked.
Key actions like onboarding and business plan submissions weren’t tracked.
Key actions like onboarding and business plan submissions weren’t tracked.
Communication was fragmented, relying on manual coordination and Excel uploads.
Communication was fragmented, relying on manual coordination and Excel uploads.
Communication was fragmented, relying on manual coordination and Excel uploads.
No central dashboard for performance monitoring or compliance checks.
No central dashboard for performance monitoring or compliance checks.
No central dashboard for performance monitoring or compliance checks.
Higher checkout completions and fewer abandoned carts.
The Solution
Fixes that transformed Syngenta’s retail-commerce apps
We reimagined Syngenta’s retail journey with 5 key solutions—automation, personalization, and full visibility.
Segmentation & Profiling
Captured new attributes (user type, language, income range, behavioral flags) to enable personalization.
Segmentation & Profiling
Captured new attributes (user type, language, income range, behavioral flags) to enable personalization.
Segmentation & Profiling
Captured new attributes (user type, language, income range, behavioral flags) to enable personalization.
Event Tracking & Notifications
Key user actions like submissions, approvals, payments, and deliveries were tracked in real time and tied to event-driven notifications
Event Tracking & Notifications
Key user actions like submissions, approvals, payments, and deliveries were tracked in real time and tied to event-driven notifications
Event Tracking & Notifications
Key user actions like submissions, approvals, payments, and deliveries were tracked in real time and tied to event-driven notifications
Dynamic Campaigns & Banners
Reminders, milestone tracking, and promotional banners were delivered contextually inside the app.
Dynamic Campaigns & Banners
Reminders, milestone tracking, and promotional banners were delivered contextually inside the app.
Dynamic Campaigns & Banners
Reminders, milestone tracking, and promotional banners were delivered contextually inside the app.
Unified Messaging Layer
Orient’s middleware enabled push, SMS, and in-app communication without overhauling existing infrastructure.
Unified Messaging Layer
Orient’s middleware enabled push, SMS, and in-app communication without overhauling existing infrastructure.
Unified Messaging Layer
Orient’s middleware enabled push, SMS, and in-app communication without overhauling existing infrastructure.
Dashboards & Audit Logs
Teams gained visibility into CTRs, delivery rates, and compliance with audit-ready logs.
Dashboards & Audit Logs
Teams gained visibility into CTRs, delivery rates, and compliance with audit-ready logs.
Dashboards & Audit Logs
Teams gained visibility into CTRs, delivery rates, and compliance with audit-ready logs.
Outcome
Outcome
Outcome
From delayed steps to 4X better outcomes
Automated nudges, personalized campaigns, and traceable workflows gave Syngenta better visibility, smarter engagement, and scalable adoption.
Engagement orchestration
Notifications ensured AEs never missed critical steps (submission, approval, payment, delivery).
Operational Visibility
Every campaign and trigger was logged, audited, and measurable.
Personalization at scale
Campaigns were tailored by user role, app type, language, and even OS.
Efficiency unlocked
What was once a 15-step manual workflow became a digitized, automated experience.
Engagement orchestration
Notifications ensured AEs never missed critical steps (submission, approval, payment, delivery).
Operational Visibility
Every campaign and trigger was logged, audited, and measurable.
Personalization at scale
Campaigns were tailored by user role, app type, language, and even OS.
Efficiency unlocked
What was once a 15-step manual workflow became a digitized, automated experience.
Engagement orchestration
Notifications ensured AEs never missed critical steps (submission, approval, payment, delivery).
Operational Visibility
Every campaign and trigger was logged, audited, and measurable.
Personalization at scale
Campaigns were tailored by user role, app type, language, and even OS.
Efficiency unlocked
What was once a 15-step manual workflow became a digitized, automated experience.
Impact
From effort to impact—growth made simple.
Measurable growth delivered through smarter engagement and automation.
95
%
Resolved of tickets within 24 hours.
200
%
Achieved YoY (Year-over-Year) growth.
$1
M+
Generated in Annual Recurring Revenue
Impact
From effort to impact—growth made simple.
Measurable growth delivered through smarter engagement and automation.
95
%
Resolved of tickets within 24 hours.
200
%
Achieved YoY (Year-over-Year) growth.
$1
M+
Generated in Annual Recurring Revenue
Impact
From effort to impact—growth made simple.
Measurable growth delivered through smarter engagement and automation.
95
%
Resolved of tickets within 24 hours.
200
%
Achieved YoY (Year-over-Year) growth.
$1
M+
Generated in Annual Recurring Revenue
Trusted by leaders, proven in results
Mahendra Kulkarni
Syngenta Foundation, India
"Collaborating on this project with Digichorus has been a fantastic experience. I look forward to our continued partnership & highly recommend them for exceptional services. Once again appreciate you & your team for providing us with a wonderful digital tool."
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Get 6 Months FREE — For the first 5 product teams
Try Orient today to drive your app engagement.
Talk to our experts today & get a FREE Audit.
Get 6 Months FREE — For the first 5 product teams
Try Orient today to drive your app engagement.
Talk to our experts today & get a FREE Audit.
Get 6 Months FREE — For the first 5 product teams
Try Orient today to drive your app engagement.
Talk to our experts today & get a FREE Audit.