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CASE STUDY

Retail & e-Commerce

Syngenta digitizes retail workflows and boosts adoption with real-time nudges

Syngenta digitizes retail workflows and boosts adoption with real-time nudges

Syngenta digitizes retail workflows and boosts adoption with real-time nudges

Automated confirmations, payment reminders, and delivery updates streamlined fulfillment.

Automated confirmations, payment reminders, and delivery updates streamlined fulfillment.

Automated confirmations, payment reminders, and delivery updates streamlined fulfillment.

The Problems

The challenge before Orient

Syngenta’s retail-marketplace app faced everyday roadblocks that slowed down adoption, delayed orders, and made results hard to track.

No clear way to group users — whether it was agri entrepreneurs in the field, their managers, or the admin teams coordinating.

No clear way to group users — whether it was agri entrepreneurs in the field, their managers, or the admin teams coordinating.

No clear way to group users — whether it was agri entrepreneurs in the field, their managers, or the admin teams coordinating.

Key actions like onboarding and business plan submissions weren’t tracked.

Key actions like onboarding and business plan submissions weren’t tracked.

Key actions like onboarding and business plan submissions weren’t tracked.

Communication was fragmented, relying on manual coordination and Excel uploads.

Communication was fragmented, relying on manual coordination and Excel uploads.

Communication was fragmented, relying on manual coordination and Excel uploads.

No central dashboard for performance monitoring or compliance checks.

No central dashboard for performance monitoring or compliance checks.

No central dashboard for performance monitoring or compliance checks.

The result? Missed opportunities, outdated insights, and inefficient operations.

Solutions Implemented

Solutions Implemented

Solutions Implemented

Smart fixes that unlocked real impact for Syngenta

Simple changes that delivered measurable growth.

Fix 1 : Notifications

Automated notifications kept orders, payments, and deliveries on time

Real-time nudges ensured every milestone in the retail-commerce journey stayed on track.

Triggered confirmations, reminders, and delivery updates automatically.

Triggered confirmations, reminders, and delivery updates automatically.

Triggered confirmations, reminders, and delivery updates automatically.

Reduced delays with timely prompts for actions like installation and feedback.

Reduced delays with timely prompts for actions like installation and feedback.

Reduced delays with timely prompts for actions like installation and feedback.

Multi-channel messaging (push, SMS, email) ensured no step was missed.

Multi-channel messaging (push, SMS, email) ensured no step was missed.

Multi-channel messaging (push, SMS, email) ensured no step was missed.

Fix 2 : In-App Banners

In-app banners drove adoption of new actions and features

Contextual app banners guided users to complete milestones and discover new options.

Highlighted critical steps like milestone tracking and action reminders.

Highlighted critical steps like milestone tracking and action reminders.

Highlighted critical steps like milestone tracking and action reminders.

Promoted offers, system info, and updates at the right moment.

Promoted offers, system info, and updates at the right moment.

Promoted offers, system info, and updates at the right moment.

Increased visibility for new workflows and product categories.

Increased visibility for new workflows and product categories.

Increased visibility for new workflows and product categories.

Fix 3 : Segmentation for Targeted Messaging

Personalized campaigns boosted adoption across roles and regions

Dynamic segmentation made engagement relevant for every user profile.

Separated AEs, AEMs, and admins for targeted communication.

Separated AEs, AEMs, and admins for targeted communication.

Separated AEs, AEMs, and admins for targeted communication.

Delivered region-specific and language-based messages.

Delivered region-specific and language-based messages.

Delivered region-specific and language-based messages.

Nudged inactive users to re-engage with timely reminders.

Nudged inactive users to re-engage with timely reminders.

Nudged inactive users to re-engage with timely reminders.

Fix 4 : Analytics & Execution History

Real-time analytics made campaign performance measurable

Every message and interaction was tracked for visibility and optimization.

Monitored delivery rates, open rates, and click-throughs.

Monitored delivery rates, open rates, and click-throughs.

Monitored delivery rates, open rates, and click-throughs.

Downloadable reports provided per-campaign and per-user insights.

Downloadable reports provided per-campaign and per-user insights.

Downloadable reports provided per-campaign and per-user insights.

Enabled better iteration with data-backed campaign adjustments.

Enabled better iteration with data-backed campaign adjustments.

Enabled better iteration with data-backed campaign adjustments.

Fix 5 : Approvals System for Compliance

Approval workflows ensured compliance and reduced campaign errors

Built-in checks kept campaigns error-free and audit-ready.

All campaigns passed through creator → approver review.

All campaigns passed through creator → approver review.

All campaigns passed through creator → approver review.

Provided clear status tracking with expiry warnings.

Provided clear status tracking with expiry warnings.

Provided clear status tracking with expiry warnings.

Strengthened compliance with audit-ready workflows.

Strengthened compliance with audit-ready workflows.

Strengthened compliance with audit-ready workflows.

Outcome

Outcome

Outcome

From delayed steps to 4X better outcomes

Automated nudges, personalized campaigns, and traceable workflows gave Syngenta better visibility, smarter engagement, and scalable adoption.

Engagement orchestration

Notifications ensured AEs never missed critical steps (submission, approval, payment, delivery).

Operational Visibility

Every campaign and trigger was logged, audited, and measurable.

Personalization at scale

Campaigns were tailored by user role, app type, language, and even OS.

Efficiency unlocked

What was once a 15-step manual workflow became a digitized, automated experience.

Engagement orchestration

Notifications ensured AEs never missed critical steps (submission, approval, payment, delivery).

Operational Visibility

Every campaign and trigger was logged, audited, and measurable.

Personalization at scale

Campaigns were tailored by user role, app type, language, and even OS.

Efficiency unlocked

What was once a 15-step manual workflow became a digitized, automated experience.

Engagement orchestration

Notifications ensured AEs never missed critical steps (submission, approval, payment, delivery).

Operational Visibility

Every campaign and trigger was logged, audited, and measurable.

Personalization at scale

Campaigns were tailored by user role, app type, language, and even OS.

Efficiency unlocked

What was once a 15-step manual workflow became a digitized, automated experience.

Impact

From effort to impact—growth made simple.

Measurable growth delivered through smarter engagement and automation.

Book a Demo

95

%

Resolved of tickets within 24 hours.

200

%

Achieved YoY (Year-over-Year) growth.

$1

M+

Generated in Annual Recurring Revenue

Impact

From effort to impact—growth made simple.

Measurable growth delivered through smarter engagement and automation.

Book a Demo

95

%

Resolved of tickets within 24 hours.

200

%

Achieved YoY (Year-over-Year) growth.

$1

M+

Generated in Annual Recurring Revenue

Impact

From effort to impact—growth made simple.

Measurable growth delivered through smarter engagement and automation.

Book a Demo

95

%

Resolved of tickets within 24 hours.

200

%

Achieved YoY (Year-over-Year) growth.

$1

M+

Generated in Annual Recurring Revenue

Testimonial

Testimonial

Testimonial

Trusted by leaders, proven in results

"Collaborating on this project with Digichorus has been a fantastic experience. I look forward to our continued partnership & highly recommend them for exceptional services. Once again appreciate you & your team for providing us with a wonderful digital tool."
Mahendra Kulkarni
Syngenta Foundation, India
Book a Demo

Collaborating on this project with Digichorus has been a fantastic experience. I look forward to our continued partnership & highly recommend Digichorus for exceptional services. Once again appreciate you & your team for providing us with a wonderful digital tool
James Benjamin
Founder & CEO at Framify
Book a Demo

Collaborating on this project with Digichorus has been a fantastic experience. I look forward to our continued partnership & highly recommend Digichorus for exceptional services. Once again appreciate you & your team for providing us with a wonderful digital tool
James Benjamin
Founder & CEO at Framify
Book a Demo

Get 6 Months FREE — For the first 5 product teams

Try Orient today to drive your app engagement.

Talk to our experts today & get a FREE Audit.

Book a Demo

Get 6 Months FREE — For the first 5 product teams

Try Orient today to drive your app engagement.

Talk to our experts today & get a FREE Audit.

Book a Demo

Get 6 Months FREE — For the first 5 product teams

Try Orient today to drive your app engagement.

Talk to our experts today & get a FREE Audit.

Book a Demo