How Orient Transformed an Agriculture App Engagement.

Problem Statement

Our client, a leading Agriculture company, had two apps designed for different user types -AEMs and AEs. While installs were decent, real engagement lagged significantly. What was going wrong?

Data snapshot of AE app

Metric	Value
Installs	4000
MAU	1700
DAU	310
Notification CTR	<1%
Onboarding completion	40%
Dashboard usage	Negligible

As you can see, we had clear gaps across the engagement funnel, starting from user communication to onboarding and data insight usage. We created a 4 weeks improvement plan and integrated each of the following modules of Orient to attain the customer engagement objectives.

Week1: Push Notification Introduction - Smarter communication through segmentation

Push notifications weren’t reaching the right users with the right message. Using Orient, we segmented messages by role and behavior and let them send out messages in vernacular languages. Results were immediate. CTR jumped from <1% to over 6%.

Week 2: Frictionless  Onboarding

Most AEs struggled to complete onboarding. We created a streamlined digital flow for uploading ID, photos, and documents. Orient tracked drop-off points so we could improve in real-time. With the push notification feature, users were sent notifications in real time at the time of drop offs to pull them back on the app.

Metric	Before	After
Completion	40%	78%
Errors in Submission	30%	<10%
Onboarding Time	3 days	<1 day

The improvement wasn't just in numbers. AEs felt more confident and supported. And the business received cleaner, validated data.

Week 4: Dashboarding for tracking & decisions - From raw data to strategic insights

Data was abundant but unstructured. Orient helped us create dashboards that visualized AE behavior, feature usage, and drop-offs. The business finally had a clear map and compass.

Strategic Outcomes - How dashboards changed decision-making

Before	After
Manual excel data submission & tracking	Real-time dashboards
Generic communication	Segment wise messaging
Reactive decisions	Proactive weekly interventions

Leadership teams began making weekly decisions based on real insights. Engagement became a strategy, not a hope.

Final Engagement Metrics

Metric	Before	After
MAU	1700	5,500+
DAU	310	1,000+
Retention (7-day)	12%	29%
Feature adoption	Low	3x Increase

These numbers show how a diagnostic-first approach with Orient helped transform user engagement and business outcomes.